Interestingly, Lucknow has emerged as the only city in India which has a balanced shopping cart on e-commerce. Lifestyle and electronic products had the highest share of domestic transactions (around 42% each) whereas lifestyle products were most popular among imported items with 63% share.
Another highlight of the census was that there has been a surge in online shopping among rural belt with Andhra Pradesh taking the lead. In UP, rural areas like Rampur, Juhi, Machhalishahar, Sadar and Palia have emerged as top five e-commerce rural hubs in the survey.
The top five bought items in the capital were laptop accessories, designer pens, tablets, 3D effect collectibles, men's chronograph wrist watches while top five sold categories were compact digital cameras, winter jackets, hand-embroidered sarees, weight training equipment and digital photo frames. The top imported articles include 3D glasses, simulated gemstones, toy artifacts, golf gloves, dental imaging equipment.
In UP, important trends have been export of men's skin care products including shaving creams, lotions, sprays and also men's formal shoes. The state also shopped for the highest number of designer pens. Lucknow exported most contemporary rug material, mostly purchased 3D collectible items and scientific toys. It also saw many men importing most designer ties from across the world.
The top five articles bough in UP were home theatre accessories, men's wallets, memory card readers, men's fragrances and designer pens while Meena Home energy monitor, laptop sleeves, men's casual shoes, metal frame sunglasses and men's socks were top sold products in the Census. Rings, dresses, men's jackets, natural diamonds, scarves were top exports whereas lamp work, bracelets, sarees, rugs and eyeliners were key exports during the year.
Wealthy women are increasingly likely to be the family's main earner and marketers need to react to this societal shift, a new survey has suggested.
The Luxury Institute polled 800 wealthy women from US households earning at least $150,000 a year, asking about their economic situation, personal aspirations, family responsibilities and companies and industries successfully marketing to them.
It found that 41% earn more than half of their family's total income, a figure marking a substantial rise over the past five years. In 2008 the equivalent proportion was 27%.
Some two-thirds of respondents were working or running their own business and the median salary of those working was $181,000. In all, 20% earned $300,000 or more.
The results of the survey have significant implications for the future activity of luxury marketers,In home display the survey suggested.
"We predict that the Millennial women will achieve parity or surpass the achievements of their male counterparts in managerial, entrepreneurial, income and net worth levels in the next two decades," added Luxury Institute CEO Milton Pedraza.
"Shifting gender roles require brands in traditionally male dominated industries to connect with strong, successful women, but new marketing campaigns are not enough. Companies must drive engagement through channels like social media and one-to-one communication with empowered sales professionals who serve as brand ambassadors."
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